Parents everywhere are searching for ways to make bath time more fun, safe, and soothing.
In 2025, searches for “best bath toys for toddlers,” “light-up sensory toys,” and “non-toxic baby bath toys” have surged — and for good reason.
Enter the 2025 bath toy revolution — with light-up bath toys, sensory play, and toddler-safe designs dominating Google searches.
If you're wondering what bath toys are best for sensory development, night-time baths, or nervous toddlers, you're in the right place.
Why Sensory Bath Toys Are More Than Just Fun
Sensory bath toys are trending for a reason.
They're not just cute — they stimulate development, build motor skills, and reduce bath-time stress.
Top sensory benefits:
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Tactile feedback (grippy, squishy, bubbly textures)
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Visual stimulation (LEDs, bold colours)
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Calming routines (great for neuro-divergent kids)
They’re especially helpful for children with autism, sensory processing disorder (SPD), or anxiety around water. Introducing gentle textures and soft lights can ease fears and turn routine into bonding time.
Looking to build your child’s confidence during bath time? Browse the best sensory bath toys here.
Light-Up Bath Toys: The #1 Trending Toy for Bath Time
Google Trends shows a huge spike in “light-up bath toys” in 2025 — and for good reason. These toys light up on contact with water, making baths feel magical while keeping kids engaged.
Best features to look for:
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Auto shut-off to save battery
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Waterproof LED casing
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BPA-free and mould-resistant
Top Picks Include:
– Light-Up Starfish (ages 1+) – Glows in multiple colours on contact
– Dolphin Glow Pal – Soft, squeezable, and sensory-safe
– Light-Up Floating Balls – Great for cause-and-effect learning
Give your child a glowing experience.
Shop our best-selling light-up bath toys.
Toy Bathroom Hacks: Keep It Clean & Organized
With toys floating everywhere, your tub can quickly look like a toy tornado hit it. Here’s how to fix that:
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Use mesh toy organizers to keep toys mould-free
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Rotate toys weekly to keep things exciting
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Clean toys with vinegar every few days
Extra Tip: Use a suction basket or bath-toy net bag that attaches to the wall — it saves space and makes toys easy to reach.
Want to avoid bath clutter altogether? Choose multi-use toys that stack, float, and squirt — all in one!
Pro Tip: Store toys near the tub to encourage independent play.
Want to upgrade your space?
Explore our full bath toys collection.
2025's Top Picks for Baby & Toddler Bath Toys
Parents in 2025 are looking for:
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Waterproof toys that won’t grow mould
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Toys for sensory-sensitive kids
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Easy-to-grip shapes for tiny hands
Here are 5 parent-approved favourites:
1. Glo Pals Light-Up Cubes – Perfect for night-time baths
2. Little Brian Bath Paints – Safe, mess-free creativity
3. Silicone Animal Squirters – Gentle, grippy, and easy to clean
4. Crackle Baff – Adds sound stimulation with a fizzing twist
5. Bath Flutes – Boosts auditory play and fine motor skills
We’ve got a collection that ticks all the boxes.
Discover the ultimate bath toys for toddlers & babies.
Create a Sensory Bath Time Routine (Parent-Approved)
Want to build a calming bath-time routine? Try this:
- Use warm lighting or night lights
- Add lavender-scented bubbles for aroma
- Offer 2–3 sensory toys per bath
- Play soft music or nature sounds in the background
This routine is especially helpful for neuro-divergent children or little ones who get overwhelmed easily.